Marketing
Master
Overview
WHY JOIN THE MASTER IN MARKETING?
Get the #1 worldwide education in Marketing
From design-thinking and product development to data-driven analysis and decision-making, innovative business models, neurosciences, Marketing 4.0 or Sustainability-driven Marketing and Brand Management, capitalize on the latest and most topical knowledge in marketing.
Join the next generation of marketing leaders
Benefit from a perfect balance between hands-on teaching, experience and theoretical education. Master the frameworks and tools to innovate, pioneer new markets, develop innovative business models and leverage the digital, technological and sustainable disruptions
Access to the industry’s top players
Students work on a number of real-life business cases with leading partner companies (e.g. L’Oréal, Danone, LVMH, Procter and Gamble, BCG, McKinsey, GS1, Unibail Rodamco Westfield, Google , DDB …) in an international environment.
A customizable program
Customizable tracks enable you to tailor the program content to your professional ambitions and understand the impact of technology on marketing practices and all the latest trends in the marketing world
Launch your startup company
You can become both marketing experts and entrepreneurs by joining the HEC-42 Startup launchpad and follow dedicated courses in entrepreneurship along with the marketing curriculum.
Intensive career coaching
HEC Paris offers world-class career guidance through numerous workshops, mock interviews, and networking events.
A WORLD-LEADING PROGRAM
Ranked #1 out of 93 other global Master in Marketing (2024, QS ranking), HEC Paris upholds its reputation in a row as the top global Master’s program in Marketing. Perfect scores in Employability and Alumni Outcomes are testimony of this course’s ability to provide graduates with solid results in the ever-evolving world of marketing.
Structure
The marketing paradigm has changed. Marketers are expected to adapt fast changes in market demands and to become thought leaders when it comes to innovation and sustainability-driven value creation. Customer-centricity is not a buzzword: it is now a “must” marketing functions adapt to.
The Master in Marketing program trains marketing thought leaders by identifying the latest issues raised in marketing and equipping students with the latest educational content necessary to successfully tackle those issues.
To deliver compelling customer-centric value creation, students are challenged on both soft and hard skills learning.
The final objective is to train the next leading generation of experts in marketing who excel in strategic thinking, data-driven decision making and digital innovation while displaying an entrepreneurial and sustainability-driven mindset.
OBJECTIVES
At the end of this program you will develop your skills in :
- Carrying out market visits (analysis of competition, clients and insights, company's strengths and assets) and identify value creation opportunities (product innovation, product development, market expansion, business development)
- Design and develop concepts backed by both a creative and a data-driven approach and turn them into new value propositions on the market (aligning brand vision and impact with the overall corporate strategy)
- Craft and roll out go-to-market strategies and implement them, from developing products and brands to promoting and distributing them)
- Elaborate and defend a marketing plan to pitch new value propositions and justify budget investments.
ASSESSMENT METHODS
- Quizzes, exercices
- Case studies
- Business games and role-playing games
- Action projects
- Professional immersions
- A master's thesis (research paper)
Costs
Tuition
HK$156,867.04
(international)
HK$156,867.04
(home)
Funding
Admissions
Qualifications
Hold a Bachelor or Master's degree from an international institution
HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.
Language requirements
IELTS
Please note that, no minimum pass score is required to apply.