Management and Digital Technology

As the complexity of new technologies increases, and the innovation and research and development cycles become shorter, firms need employees with proper digital skills who can easily adjust to and implement digital technologies. The Master in Management and Digital Technology addresses these challenges and thus plays an important role in supporting firms, particularly small and medium-sized companies and family businesses, to compete successfully within a globally competitive environment. The program untangles the complexity of new and innovative tools through in-depth and targeted training in these technologies as well as effective change management strategies. Management and leadership skills, including interdisciplinary thinking to recognize interrelationships and to effectively serve as a liaison between diverse stakeholders, are essential in addressing the above-mentioned challenges. This also includes developing management competencies to introduce digital technologies on a larger scale within the company. Training in business analytics will assist with adequately analyzing, implementing, and using data. As more and more data is available in the context of the digitization of processes, these competencies become an essential part of the program.

Which further expertise and skills will I acquire?

Graduates of the program can implement and optimize the use of digital technologies in their companies. As technically skilled employees who are productive and proficient with digital technologies in combination with in-depth knowledge of business administration, they evaluate the value of these new processes, can assess the impact of the new technologies on business models and business processes across all functional areas of the company, and can determine root causes of issues through data analytics. In addition, the management and leadership skills they gained will allow them to effectively manage and build relationships with all stakeholders and employees involved in order to make well-founded decisions.

Which professional opportunities can I take up with this qualification?

With their skills focused on solving the challenges associated with digital technologies, graduates of the program are able to bridge the gap between management and technology and use their cross-disciplinary mindset to serve as mediators between the digital world and traditional business. Graduates of the Master in Management and Digital Technology are fluent in written and spoken Business English and have in-depth intercultural skills that they can use confidently and skillfully in companies that are operating internationally.