Marketing and Strategy
Master
Overview
The Master’s degree program in Marketing and Strategy at Dauphine–PSL aims to produce high-level professionals who can construct a marketing strategy and implement and oversee an action plan using relevant data and information, and can critically assess the marketing challenges facing an organization or business. They will be able to adapt to an international environment and complex organizations at a time of a major transformations wrought by digital technology.
The Master’s degree is affiliated with PSL’s graduate program in Management.
Learning outcomes
- Learn to build an efficient strategy and marketing plan.
- Implement and pilot an action plan based on pertinent facts and information.
- Critically grasp the issues of marketing and strategy in an organization and in society.
Opportunities
The Master’s degree program produces high-level professionals who have the requisite theoretical and operational skills to create a strategic vision. Those professionals find employment in France and worldwide in positions such as:
- Project manager
- Digital project manager
- Digital marketing manager
- Operational marketing manager
- Consultant ..
Structure
Tracks
Master’s Year 1 : 1 course
- Marketing and strategy (initial training and work-study)
Master’s Year 2 : 6 courses
- Business Development - MeM
- Product Manager and Marketing Research
- Communication - Marketing
- Consulting and research
- Distribution and customer relations
- Luxury management
Costs
Funding
Admissions
Qualifications
Prerequisites for Master’s Year 1: Holders of a BAC+3 degree (180 ECTS credits) or equivalent from Dauphine, a university or another higher education institution in the following fields: management, economics, social sciences.
Language requirements
TCF