Strategic Public Relations
GradCert.
Overview
About this course
This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from the practitioner.
Who is it for?
This course is aimed at those looking for a career change into the field of public relations, or existing media professionals wishing to enhance their skillset, upgrade or diversify their expertise in the field.
Structure
What you’ll study
Throughout your studies, you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
You will gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred.
Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations.
The course covers corporate government, media, investor, community, political and environmental relations.
You will complete 24 credit points including:
- a minimum of 12 credit points of core units of study
- a maximum of 12 credit points from elective units of study
Costs
Tuition
HK$118,649.49
(international)
Funding
Admissions
Qualifications
Admission to candidature for the Graduate Certificate in Strategic Public Relations requires:
- a bachelor's degree from the University of Sydney or an equivalent qualification; or
- equivalent professional experience of no less than three years in a relevant field such as journalism, public relations, media relations or media research.
International qualifications
For qualifications awarded outside Australia, equivalencies and entry requirements are determined based on the country, institution, and qualification.
Language requirements
IELTS
7.0
A minimum result of 7.0 overall and a minimum result of 6.0 in each band
TOEFL
96
A minimum result of 96 overall including a minimum result of 17 in Reading, Listening and Speaking and 19 in Writing
PTE
68
A minimum result of 68 overall and a minimum result of 54 in each band