Strategic Public Relations
Master
Overview
About this course
Covering corporate, government, media, investor, community, political and environmental relations, the course offers a critical approach that encourages you to determine your influence as a practitioner and reflect on how you, in turn, are influenced by dominant discourses and meta-narratives.
Who is it for?
A postgraduate qualification aimed at those looking for a career change into the field of public relations, or existing media professionals wishing to enhance their skillset, upgrade or diversify their expertise in the field.
Structure
What you’ll study
The Master of Strategic Public Relations is a postgraduate coursework degree that will develop your critical, creative and strategic thinking skills required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders.
You will complete core units of study in:
- Strategy Selection in Corporate PR
- Crisis Communication
- Political Public Relations
- Public Opinion, Policy and Public Sphere.
You will also complete a capstone experience comprising either a semester-long special project or a year-long dissertation. Additionally, you will complete elective units as needed to meet the requirements of the course.
Costs
Tuition
HK$237,298.99
(international)
Funding
Admissions
Qualifications
Entry in the 1 year or 1.5 year degree program is determined by the Recognition of Prior Learning (RPL) criteria below:
Admission to candidature for the Master of Strategic Public Relations (1.5 years full-time) requires:
- a bachelor's degree with a minimum credit (65%) average calculated over the whole degree, from the University of Sydney, or an equivalent qualification.
Admission to candidature for the Master of Strategic Public Relations (1 year full-time) requires:
- completion of the embedded Graduate Certificate or Graduate Diploma in Strategic Public Relations with a minimum credit (65%) average, or an equivalent qualification; or
- an Honours degree in a relevant discipline; or
- relevant professional work experience and a bachelor's degree with a minimum credit (65%) average or an equivalent qualification.
If you do not meet the requirements listed above for direct entry to the Master’s degree, you may be able to enter via a Graduate Certificate or Graduate Diploma in the same subject area and upgrade to the Master’s after successful completion of the shorter course.
International qualifications
For qualifications awarded outside Australia, equivalencies and entry requirements are determined based on the country, institution, and qualification.
Language requirements
IELTS
7.0
A minimum result of 7.0 overall and a minimum result of 6.0 in each band
TOEFL
96
A minimum result of 96 overall including a minimum result of 17 in Reading, Listening and Speaking and 19 in Writing
PTE
68
A minimum result of 68 overall and a minimum result of 54 in each band